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"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society."

Source

Edward Bernays — Engineering of Consent

Bernays, 'The Engineering of Consent' (1947)

Author

Edward Bernays

Date

1947

Credibility & evidentiary value

The 'father of public relations' stating his philosophy in his own words — a primary source on the deliberate engineering of public opinion.

Citation · Chicago

Edward L. Bernays, 'The Engineering of Consent,' Annals of the American Academy of Political and Social Science 250 (1947): 113–120.

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