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"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism ... constitute an invisible government."
Source
Bernays — Propaganda
Bernays, Propaganda (1928)
Author
Edward Bernays
Date
1928
Credibility & evidentiary value

Primary source written by a founder of modern public relations — a candid, insider description of opinion engineering.

Citation · Chicago

Edward Bernays, Propaganda (New York: Horace Liveright, 1928).

Used in topics
Scholarly SynthesisHow Manufactured Consent WorksScholarly SynthesisWhy Repetition Feels Like TruthScholarly SynthesisThe Six Levers of PersuasionScholarly SynthesisThe Seven Devices of Propaganda
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