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"We exploited Facebook to harvest millions of people's profiles ... and built models to exploit what we knew about them and target their inner demons."
Source
Christopher Wylie — Mindf*ck
Wylie, Mindf*ck (2019)
Author
Christopher Wylie
Date
2019
Credibility & evidentiary value

Whistleblower account of the Cambridge Analytica scandal — corroborated by journalism and regulatory findings (Facebook's $5B FTC fine). Insider perspective; read with that in mind.

Citation · Chicago

Christopher Wylie, Mindf*ck: Cambridge Analytica and the Plot to Break America (New York: Random House, 2019).

Used in topics
Historical AnalysisCambridge Analytica: Data as a WeaponScholarly SynthesisData Colonialism: You Are the Resource
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